Dispute between Adblock Plus and Facebook is a symptom of a bigger problem

Recently, the news of a “war” between Adblock Plus and Facebook is doing the rounds. While the authenticity of the news is undeniable, it has also exposed a few critical points that require a deep inspection and introspection. But first, what is this dispute between the largest social media platform and the biggest ad blocking Continue reading Dispute between Adblock Plus and Facebook is a symptom of a bigger problem

The new Adblock Plus policy might benefit the readers

Adblock Plus, the quintessential ad blocker that has been blocking unsolicited ads for over nine years now has recently announced a change in its policy. For the last few years, since 2011-12, this ad blocker has been allowing a few ads to get through its filter by adding them to its whitelist. It involves a Continue reading The new Adblock Plus policy might benefit the readers

Adblock Plus allows more ads and users are not happy about it

Adblock Plus was developed in 2007 as an open source application by Wladimir Palant, who wanted to make the experience of browsing the internet more pleasant for the users. He felt that the digital ads, especially the ones that suddenly pop-up or auto-play videos do not provide any relevant content to the users. Rather, they Continue reading Adblock Plus allows more ads and users are not happy about it

The European Union takes stern action against network-level ad blockers

The last two years have witnessed a tremendous rise of ad blockers, and it is estimated that the digital publishing industry has lost upwards of $22 billion in the last year, and the figure is expected to grow manifold over the next few years. What is even worse is the fact that several telecom companies Continue reading The European Union takes stern action against network-level ad blockers

Ad blocking on mobile is rising much faster than desktop and tablets

The growth in ad blockers is skewed towards mobile devices more than any other mode. It does not mean that desktop or tablet users are not blocking the ads. It only means that the ratio of users who use ad blockers on mobile phones vis-à-vis other devices is much-much higher. A report published by Blockmetry Continue reading Ad blocking on mobile is rising much faster than desktop and tablets

Monument browser to block ads on Windows mobile phones

The fight against intrusive ads is not just limited to ad-blocker applications installed by individual users anymore. Even the internet service providers and browser publishers are jumping into it for delivering a seamless and convenient browsing experience for their users by blocking the ads. Rather, it can be said that these network service providers and Continue reading Monument browser to block ads on Windows mobile phones